3.3. Master the text
Identify key parts of the call
To identify the key parts of a call for proposals in EU funding, follow these simplified steps:
- Read the Call Document: carefully review the document provided by the European Commission or funding agency to understand the requirements.
- Scope and Objectives: identify the focus areas and objectives of the funding opportunity.
- Eligibility Critericheck if your organisation and project meet the specific eligibility requirements.
- Funding Details: note the available budget, funding model, and any co-financing requirements.
- Evaluation Criteria Understand the factors that will be used to assess proposals, such as relevance, impacts, methodology, and expertise.
- Application Process and Deadlines: familiarise yourself with the submission process, deadlines, and required formats.
- Supporting Documents: note any additional documents that need to be submitted with the proposal.
- Contact Points: if needed, reach out to the funding agency or program officers for clarification or guidance.
Proposal language tips
When writing a proposal for EU funding, consider the following language tips:
- Mirror the call language: the EU terminology is rather specific, and using the usual language of the call helps deliver the message.
- Keep it concise: use short sentences to convey your ideas clearly and avoid excessive wordiness.
- Structure with headings: break up your paragraphs and use bold headers to organise your proposal into logical sections, making it easier to navigate.
- Use active and positive language: use phrases like “we will,” “we aim to,” or “our project intends to” to demonstrate proactivity and positivity in achieving your goals.
- Highlight exceptional aspects: use positive language to emphasise outstanding qualities, exemplary achievements, or the significant impact your project will have. This helps make your proposal more compelling.
- Avoid unnecessary content: ensure that every sentence in your proposal carries meaning and contributes to the overall message. Avoid filler words or irrelevant information.
- Minimise jargon: while some technical terms may be necessary, try to use plain language that is easily understandable to a wide audience. Avoid overusing industry jargon that may confuse or alienate readers.
- Focus on key deliverables: instead of describing every single detail of what you will deliver, highlight the key outcomes and benefits of your project. Focus on the most significant aspects to maintain reader interest.
- Use a narrative structure: give your proposal a clear beginning, middle, and end. Create a compelling story by outlining the problem, presenting your solution, and describing the expected outcomes and impact.
- Build confidence: throughout your proposal, aim to reassure and convince the reader of your project’s feasibility, relevance, and potential success. Provide evidence, data, and examples to support your claims and build credibility.